Showcasing Strength in Customer-Focused Innovation

Under the strategic leadership of Ragnarok Rocha, Sysco LABS fuels the ideas that drive customer-focused innovation across key technological touch points of Sysco’s customer and supply chain journeys.

“It’s clear that the way customers order is evolving… we know the technology alone is not going to make growth happen. We have to change our mindsets and make it happen together.”

Across a banner year of growth and exploration, Sysco LABS took an opportunity to talk with Built In about how our innovations of the past year put us in a strong strategic position moving into the next.

Leveraging the depth and breadth of data that comes with Sysco’s size and history, we’re building cutting-edge generative and agentic AI tools to streamline workflows, simplify experiences, and deliver on best-in-class face-to-face opportunities.

“We’ve been part of the rapid evolution of GenAI into agentic AI, working closely with AI industry leaders to try, test, and adapt these technologies to create new experiences for our customers and sales consultants.”

Hear Vice President of Digital Commerce and Customer Solutions Ragnarok Rocha share his insights on how placing our focus on empowering our customers and enabling their Sysco representatives strengthens the bonds on every side of our relationships.

“Even with all these innovations, we don’t need an AI agent to tell us that the more a customer buys and the more they sell, the more we’re able to support their continued growth and success.”

Sysco LABS’ teams collaborate the world over, dedicated to fostering an environment where curiosity, empathy, and strong communication aren’t just encouraged — they’re integral in how we approach our mission of connecting the world to share food and care for one another.

Our agile teams drive Sysco forward through innovative, creative solutions throughout the greater Sysco Technology ecosystem to build value, forge connections, and deliver solutions that enable and embolden our colleagues, our customers, and our communities.

On the road, throughout our offices and homes, and across the world, we’re driven to delivering success, no matter what changes and challenges the road holds.

Uncover how, when relationships are at the center of your business, anything is possible on Built In.

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Sysco LABS Named In Built In’s 2026 Best Places to Work